21 Facebook Ad Tools that Will Make Your Job Easier

Looking for an inventory of the most effective Facebook Ad instruments on your subsequent marketing campaign? It’s right here.

Whether you simply began a Facebook Ads marketing campaign otherwise you’ve been operating it for years, there are instruments on this record you’ll wish to have ASAP—even if you happen to received’t use them straight away.

These instruments will prevent extra time, cash, and vitality than you’ll be able to even think about. They additionally enable you to create a profitable promoting marketing campaign with extra site visitors, extra leads, extra conversions—you identify it.

Oh, and we’ve damaged them down into 7 classes to make it tremendous straightforward so that you can comply with alongside.

Let’s dive in!

Websites to seek out photos for Facebook advertisements

These web sites offer you high-quality photos—some sources are even freed from cost.

1. Unsplash

Unsplash is without doubt one of the greatest inventory picture web sites with over 1 million free high-resolution photos introduced by 157,866 (and counting) expert photographers all around the world.

You can use Unsplash’s search device to seek out the image you need or use Collections to find new concepts on your Facebook advertisements picture. While it’s not essential to credit score the photographers, it’s really useful you add a easy credit score with a hyperlink again to their profile or the picture’s URL as a courtesy.

Similar options: Pexel, Pixabay

Recommended studying: Can I Use This Photo on Social Media? Understanding Image Copyright

2. Flickr

Flickr photo sharing social network

Flickr is a photo-sharing social community for each skilled and newbie photographers. On Flickr, you’ll be able to seek for photos by key phrase, photos captured by a selected photographer or by a gaggle. The World Map characteristic is beneficial, particularly whenever you wish to discover photographs taken in a specific location.

While Flickr is an efficient supply for inventory photos, it has some limitations. For instance, you’ll be able to’t use each picture free of charge, particularly for business functions.

Similar options: Imgur

Recommended studying: 25 Resources for Free Stock Photos in 2020

3. Shutterstock

Shutterstock high-quality images

If you wish to discover unique, high-quality photos on your subsequent Facebook advert marketing campaign, take a look at Shutterstock. This website provides you over 300 million photos—with about 200,00zero extra added daily—to select from. From illustrations and vectors to product photographs, you’ll find the image you need on Shutterstock.

For first-time customers, Shutterstock provides you 10 photos free of charge. After that, you should purchase an on-demand picture pack or a subscription plan, relying in your wants.

Similar options: Getty Images, Dreamstime

Facebook advert design instruments

These instruments prevent a ton of time and vitality designing whereas nonetheless having an eye catching Facebook advert.

4. Canva

Canva online graphic design platform

Canva is an easy on-line graphic design platform, excellent for many who don’t have design expertise. It provides you highly effective drag-n-drop instruments and all kinds of templates, parts, textual content kinds, backgrounds, and animation results. Plus, every template is already optimized in the appropriate dimensions, making it simpler so that you can get began.

Recommended studying: All the Facebook Ad Sizes You Need to Know in 2020

5. Adobe Spark Post

Adobe Spark Post

Adobe Spark Post is part of Adobe Spark—an final, built-in internet and cellular answer for creating and sharing visible tales. Like Canva, this device provides many customization choices like textual content, backgrounds, photos, coloration schemes, alignments, and format. If you’ve created imagery on Adobe Creative Cloud or Adobe Lightroom, you’ll be able to even use them to design your Facebook advert on Spark Post.

Recommended studying: Tips for Creating Engaging Visual Content on Social Media

6. Crello

Crello patterns and premium layouts

Crello helps over 720 patterns and 25,00zero premium layouts for Facebook advert design. Its Animation Maker suite means that you can create animated photos with ease; nevertheless, this characteristic is accessible just for Pro customers.

Recommended studying: How to Create the Perfect Facebook Ad in Minutes

Facebook advert checkers

These instruments enable you to examine in case your advert picture meets Facebook tips or in case your advert copy wants enchancment.

7. Facebook Grid device

Facebook Grid tool

Facebook Grid tool means that you can add a picture and examine if it meets Facebook’s picture textual content tips. Ads with less than 20% text coverage perform better, so if you happen to obtain a message saying, “Oh no! Your image exceeds Facebook’s 20% or less text rule”, attempt to shorten your textual content.

Recommended studying: The Facebook Grid Tool: What it is and Why You Should Use it

8. Grammarly

Grammarly spelling and grammar checker

Grammarly is a strong device to appropriate grammatical errors in your advert copy and make it extra readable and concise. The software program is useful as a result of one single spelling mistake can lead to getting your ad disapproved.

One of the most effective advantages of utilizing Grammarly is that it means that you can specify the writing type you’re aiming for (e.g., informal, enterprise) and customise forms of solutions you wish to see.

Similar options: Hemingway Editor

Recommended studying: Writing for Social Media: 7 Tips and Tools

9. Sharethrough Headline Analyzer

Sharethrough Headline Analyzer

Sharethrough Headline Analyzer helps you optimize your advert headline. It tells you ways participating your headline is, what phrases you must change or take away from the headline, and extra. It’s 100% free.

All it’s worthwhile to do is sort your headline into the textual content area and click on “Find Out.” Then, you’ll get your headline high quality rating in a second.

Similar options: Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer

Facebook advert automation instruments

These instruments enable you to spend much less time on the platform and have extra time doing different duties.

10. AdEspresso

AdEspresso Facebook marketing software

AdEspresso is the popular Facebook advertising and marketing software program for a lot of manufacturers all around the world. Using this platform, you’ll be able to create advertisements proper by the interface, which syncs along with your present Facebook Ads account.

AdEpresso additionally analyzes your marketing campaign and allows you to determine which metrics you wish to see. It’s helpful since you received’t get misplaced in lots of of information columns.

Recommended studying: Are Your Social Media Ads Paying Off? 8 Metrics You Should be Tracking

11. Hootsuite Ads

Hootsuite Ads

Hootsuite Ads is a perfect Facebook advert automation device for any enterprise, no matter dimension or business.

Here are some things it might probably assist with:

  • Remove the guesswork from a sophisticated advert system and simplify the method. You can handle your Facebook advert campaigns in a single spot.
  • Create and take a look at a number of Facebook advertisements in minutes. Improve conversions by adjusting placement, timing, and focused audiences.
  • Automatically increase budgets or begin new campaigns primarily based on predefined efficiency triggers.

And far more.

Recommended watching: Introduction to Hootsuite Ads

12. Facebook Ads Manager

Facebook Ads Manager

Facebook Ads Manager is an promoting administration device to make, edit, and analyze paid promotional Facebook promoting campaigns. Use it to create new advert units, edit present campaigns, monitor your advert efficiency, and many others.

Facebook analytics instruments

These instruments enable you to optimize your Facebook advert marketing campaign efficiency.

13. Hootsuite Analytics

Hootsuite Analytics

Hootsuite Analytics means that you can create and share customized stories on your Facebook web page. It covers many metrics, together with clicks, feedback, shares, attain, video views, and video attain.

This device additionally offers analytics for different social media platforms like Instagram and YouTube, making it simpler so that you can examine efficiency throughout networks.

Recommended watching: How to use Hootsuite Analytics

14. Facebook Analytics

Facebook Analytics

Facebook Analytics is beneficial to examine how folks work together along with your Facebook web page and how one can optimize your advertisements for higher outcomes. Features embody funnel, journey, retention, lifetime worth, and extra.

Recommended studying: The Beginner’s Guide to Facebook Analytics

15. Brandwatch


Brandwatch provides you details about how many individuals are speaking about you/your model/your content material on Facebook. It helps you monitor your Facebook web page, uncover what works for you, and see the way you’re progressing.

Facebook advert video creators

These instruments enable you to create a compelling, skilled Facebook video advert.

16. Biteable

Biteable Facebook video ad creator

Biteable means that you can create a Facebook video advert with three easy steps: (1) choose a video template, (2) edit textual content, (3) customise parts like picture/colours/footage. Within minutes, you’ll be able to flip an thought into a surprising video without having design expertise.

Recommended studying: Facebook Video Ads: What You Need to Know

17. Animoto

Animoto storyboard templates

Animoto provides you three storyboard templates: testimonial video, seasonal promotion, and occasion promo. Choose any of them to start out making a video on your Facebook advert marketing campaign.

Similar options: Filmora, WeVideo

Recommended studying: How to Create the Best Facebook Video Ads in 4 Simple Steps

18. Magisto

Magisto Facebook video ad creator

Magisto is knowledgeable but easy and inexpensive Facebook video advert creator. It takes benefit of synthetic intelligence to create movies with just about no enhancing work in your facet. However, you’ll be able to manually edit your video if you happen to’re not pleased with computerized edit.

Recommended studying: 10 Quick Tips for Creating Compelling Videos for Social Media

Extra: Three extra Facebook Ad instruments to know

19. Interact

Interact online quizzes

Interact is an easy-to-use device for creating on-line quizzes. If you need extra engagement on your Facebook lead advertisements, attempt to make a quiz with Interact.

Similar options: Outgrow, Opinion Stage

Recommended studying: How to Use Facebook Lead Ads to Grow Your Business

20. MobileMonkey

MobileMonkey Facebook Messenger chatbots

MobileMonkey means that you can create chatbots for Facebook Messenger in minutes. It can be utilized for a wide range of functions, for instance, advertising and marketing and buyer assist.

Similar options: Chatfuel, ManyChat

Recommended studying: The Complete Guide to Using Facebook Messenger Bots for Business

21. SurveyMonkey

SurveyMonkey for Facebook survey ad

If you intend to create a Facebook survey advert, strive SurveyMonkey. This device provides greater than 150 survey templates and all of the options it’s worthwhile to create an efficient survey that helps you simply get responses out of your audience.

Use Hootsuite to stage up your social media advertising and marketing. Manage a number of social profiles in a single place, schedule posts prematurely, shortly reply to followers’ feedback, monitor efficiency throughout platforms, and the record goes on. Try it free of charge right now!

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