Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST]

This week, the group will get “Reels” about all of the drama surrounding TikTok, from shutdown and acquisition rumors to Instagram’s model of the video app.

Plus, our “Outfluencers” (a.okay.a., hosts) present you ways to not make it massive on social media and the way to not pose for ecommerce product listings.

Instagram Reels Launches

This week, Instagram launched their new function referred to as “Reels” to immediately compete with TikTok.

Reels movies may be as much as 15 seconds in size and may function audio and music from licensed music corporations.

Users can use AR results from Instagram’s gallery of their movies in addition to use the timer perform to file hands-free.

When you publish a Reels video, it will get added to a brand new Reels tab in your profile and can publish to the primary Instagram feed on your followers to search out.

Reels may also be found within the Explore tab within the new Reels part. 

The launch of Reels couldn’t come at a greater time for Instagram as safety considerations round TikTok proceed to develop.

The White House has threatened to ban the app within the United States as early as September 15, which entrepreneurs ought to take into account when deciding on social networks to focus their efforts and advert spend.

Microsoft Makes Their Move

Microsoft formally introduced that they’re contemplating buying TikTok from their mother or father firm ByteDance.

If the deal goes by way of, Microsoft would personal and function TikTok within the United States, Canada, Australia, and New Zeland.

Microsoft mentioned that, in the event that they do purchase the app, it is going to be topic to an entire safety assessment and modifications can be made to deal with the considerations of the federal government.

This week’s take of the week is dropped at you by Arri Bagah, who has the last word elevator pitch in favor of hiring an amazing digital advertising company.


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Marketers beware! ICYMI, hundreds of thousands of unemployed Americans will cease receiving extra COVID-19 unemployment advantages this week. Courtesy of Kirk Williams.

Then, we reply your burning digital advertising questions in our lightning spherical section.

  • Who was the Florida Man (or Florida Teen) behind that July Twitter hack?
  • What is the fallout of the July Facebook Ads boycott?
  • When is Facebook launching a marketing campaign to assist black-owned companies?
  • Where are you able to see regional viewers knowledge for Snapchat customers?
  • Why it’s best to examine the inventive in your Google Ads app campaigns.
  • How bleak is the outlook for retailers this vacation season?

If you loved the certain, remember to head over to the Marketing O’Clock site to subscribe!


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Featured Image Credit: Cypress North

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